MG OMD

Most Awarded Media Agency in the History of the IPA Effectiveness Awards

Services

We do more than plan and buy advertising space.
We produce creative, connected media campaigns that deliver genuine effectiveness. Our market-leading expertise helps our clients with every aspect of their communications.

We have a wide range of specialist services that get results.

Our Services

Waitrose & Partners

Sweet Suspicion

Our 2024 Christmas campaign centred on a two-part TV mystery around a missing dessert. Partnering with ITV, we spliced talent and trailers into drama formats to boost excitement and drive fame.

Specsavers

I Don’t Go to Specsavers… they come to me

Specsavers needed to overcome deep-rooted rejection and drive growth in a saturated market. By subverting their iconic line to “I Don’t Go to Specsavers… they come to me,” the campaign used humour and surprise across high-reach media to reframe perceptions and prompt reappraisal among hard-to-convert audiences.

British Airways

A British Original

The new positioning, ‘A British Original’, is a celebration of British Airways’ people, its customers, and the nation, which has helped make British Airways, a British Original. It explores the individual and original reasons people travel, whether to reconnect with loved ones, take some time out or to immerse themselves in a different culture.