Virgin Media O2 supercharges the nation with Volt
Virgin Media O2 supercharges the nation with Volt to transform customer’s connectivity with faster Virgin Media broadband and double O2 mobile data.
The campaign celebrates the union of the energy that Virgin Media and O2 bring to costumers’ connected lives. Underpinning the new proposition, Volt, is the promise that Virgin Media and O2 customers’ worlds will be supercharged through a service that brings more speed, more data and more value.
The creative is a bold demonstration of how the best of both brands will transform the nation from good to great, whilst reimagining connectivity to deepen human connections.
The multi-million pound campaign launched with an extensive content partnership with ITV, including a hero slot on Ant and Dec’s ‘Saturday Night Takeaway,’ as well as in-show moments across iconic TV shows.
A 3D digital OOH display was also featured at London’s world famous Piccadilly Lights to bring to life Volt’s energy for consumers.