- From bossy owls and ‘Mayo Cats’ to Taylor Swift and Beyoncé internet frenzies, here are the 7 stand-out marketing moments from the Super-Bowl
- TikTok becomes official Team GB partner in run-up to Paris Olympics. Through the partnership, athletes will be able to share their personal journeys directly via the video-sharing platform, enabling them to not only grow their own followings but also encourage support for both teams in the run up to the summer of sport.
- Pinterest added more users again in Q4, while also unveiling a new ad partnership with Google, which will help to boost its monetization potential.
- “lol hey guys” – President Joe Biden’s campaign has joined TikTok, despite the app being banned on most US government devices over security concerns.
- The Pink Stuff, a home cleaning paste, went from total obscurity to viral sensation — and Walmart staple — thanks to one “cleanfluencer” and her legion of fans.
- Brand It Like Beckham: What Makes The Family So Enduringly Attractive To Brands?
- Reddit has published a new guide that looks at how consumers are increasingly relying on real people’s opinions and recommendations, via Reddit, in order to better inform their buying choices.
- Meta shares Notes on the development of its AI-Based Ad Targeting Systems
- How CeraVe and Michael Cera pulled off an epic prank for the brand’s first Super Bowl Campaign
- Verizon and Beyoncé both win with Super Bowl Album Announcement
- Ben Affleck recruits Tom Brady and Matt Damon to Form Dunkin’ Boy Band
- Danny DeVito saves State Farm from Arnold Schwarzenegger
- Mobile gaming is a global phenomenon and is only set to get bigger, as experts predicting mobile gaming will be worth $775.6 billion by 2032. So why aren’t more brands making their presence felt?
- Amid a confusing variety of metrics to measure video, “encounters” help us understand a customer’s holistic media experience that is based on receptivity.