PMax Success

As consumer behaviour becomes increasingly complex and fragmented, brands are turning to advertising to explore new avenues for growth.

Google’s Performance Max (PMax) campaign type is an industry-leading solution, leveraging AI to reach customers across multiple platforms and adapt to changing search behaviours.

However, its scope presents several challenges…like the potential for misaligned spending, reduced quality of site traffic, concerns around brand suitability and more.

At MG OMD, we’ve developed a 4-stage, iterative strategy that has yielded remarkable success for our clients using PMax, resulting in up to +32% conversions.

In this Playbook we will:

·         Unpack the advantages of integrating PMax into search strategies

·         Highlight its current limitations

·         Explore the future developments we hope to see from Google

Download the Playbook now and discover the four steps to PMax success!